One of the most important things you can do when selling to someone is to know all about your potential customer. Fortunately, there are countless tools available to help you research your prospects and better understand who exactly you are selling to. Here are a few of the best tools and why you might want to try them.

  • ZoomInfo—trusted by large companies like Amazon, PayPal, and WalMart, ZoomInfo is one of the most well-known prospecting software companies, and for good reason. According to ZoomInfo themselves, their Growth Acceleration Platform provides access to more direct phone numbers and email addresses than any other B2B contact provider.
  • Data.com—Data.com, now owned by Salesforce, is another prospecting tool worth looking into. It’s especially simple to use if you’re already using Salesforce as your CRM system. It is expensive, however, so be sure to research this before making investing in this tool.
  • Hunter (formerly known as Emailhunter)—this website can help you find the email address of anyone after you provide the first name, last name and company website. You can also check the validity of email addresses through their Email Verifier feature. They also offer an easy-to-use extension to the Chrome web browser.
  • LinkedIn—this tool is popular for good reason. If you’re not already using LinkedIn as a prospecting tool, it’s time to start. Use the advanced search engine to optimize your searches. For more information on how to use LinkedIn effectively for sales, check out our previous Virtanza blog post on the topic.
  • Google Analytics—this is a convenient and easy way to find leads at no cost. An article from Flash Issue explains how to start using Google Analytics as a prospecting tool in just five minutes. As they mention, one benefit of this strategy is that you don’t need a lot of website traffic to do it!
  • Rapportive—another simple and free tool, Rapportive gives you an overview of your prospect, including a photo and contact details. If you use Gmail, all you have to do is add the plugin to your browser, providing you with an easy and accessible way to view your contact’s LinkedIn information.

These are just a few of the most popular tools for email prospecting. For even more prospecting tools, or if you’re new to sales and hoping to learn more about the prospecting process, check out this useful and detailed guide by Hubspot.

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