Just starting your ecommerce business? Here are five straightforward and useful ways to convert a lead into your first sale.

  • Send samples. People love free stuff. Consider how effective Costco is at reigning people in toward its sampling tables. This Atlantic article explains that Costco can convince its customers that the stores are a fun place to be when the sampling is done correctly. The same applies to online business. SupaDupa suggests sending emails to bloggers asking if they’d like to try the product and write about it.
  • Start a blog. A blog opens a door for people to access your ecommerce product and gives them a more personal look at the face(s) behind your company. By spreading out and diversifying your content through blog posts, you can draw more interest and come across as less “sales-y.” For example, if you’re selling a food product, blog about recipes using your product. Or if you sell outdoor or athletic products, write about various hiking trails and campsites (REI is a great example of this). Head over to this Entrepreneur article, and they’ll give you 50 more ideas!
  • Advertise on Facebook. It can be as simple as posting a status with a scarcity element like “only 10 left,” the Kissmetrics blog suggests. Or, host a giveaway and post it on Facebook with a high-quality, visually appealing photograph. Then there’s the option to actually use Facebook’s advertising (which has many benefits, such as built-in analytics). First, be sure your business is ready for you to start investing money in ads.
  • Create a video (or YouTube channel). Video content is continually increasing in popularity. Educational videos can speak to your ecommerce niche audience. Shoot videos of customer testimonials, create a product demo, or give an overview of your company’s mission. Just make sure the video is short — two to three minutes — and straight to the point. Viewers can quickly grow bored. Promote your videos and/or YouTube channel on social media.
  • Give out coupon codes. Coupon codes will attract new and past buyers. Create a sense of urgency by only offering the coupon for a limited time! Coupon codes are also a great way to get people to sign up for your email list (e.g. “Sign up for our email newsletter to receive 10% off your first purchase!”), to like your company’s Facebook page, or to follow your brand on Twitter.

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